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"Since I joined your angel investment group it has made a lot of difference compared to Invest Smart, a local Australian group. In fact there has been an improvement in the way I think and look for investors. I look forward to uploading my new proposal by Friday. Many thanks for being honest and reliable."
Contador Wanarua, Director at Continental Media International Ltd


Business Plan Tips

What Investors Are Looking For In A Plan

Investors—whether angels or VCs—are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (”What is a transaction enabled atomic journaling database server, anyway?”) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the “premier insert product category here of the Internet, achieving % market penetration with 60% customer retention in 3 months.” Your product will reach “new heights in customer experience through the use of personalization and one-to-one profiling and customization.” It will be “user friendly” because you will be creating a truly “ecstatic customer experience.” It is a “quantum leap forward” in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase “quantum leap” really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savy SAAB mechanics who need prosthetic limbs is not.


Latest Investors

Pakistan > Skane

EUR50,000 to EUR100,000

September 1, 2010

I am an experienced individual with over 35 years successful experience in professional management at senior levels. I’ve worked in various fields including paper, packaging and candy manufacture. My last job was to organise and manage a software house for an American company to manage their offshore facility.

Sweden > Skane

EUR50,000 to EUR1,000,000

August 21, 2010

A career starting out in technical and analytical Engineering has evolved through sales & marketing and business development positions on operational and executive level to corporate management, CEO and Board member experience, mainly in the data/telco business. Experience from starting up privately held enterprises in a highly competitive market, mainly competing against the incumbent operators, has developed skills in entrepreneurship, innovative business development, sales leadership and corporate management I could be interested in hands-on operation of sales, business development, management and board membership.

Sweden > Stockholms

EUR20,000 to EUR500,000

August 15, 2010

I invest in revenue generating European companies with technology in the areas renewable energy, energy efficiency, energy storage, smart grid, e-mobility and advanced materials. I have a background as senior manager in large international ICT and power technology companies as well as executive roles in start up/growth companies. For the past 5 years I have dedicated my time, money and effort in Cleantech ventures and have provided both money, management experience and market access to the companies I work with. I am the founding partner of Sustianable Growth Associates GmbH with the two divisions Sustainable Growth Investors and Sustainable Growth Consultants. My colleguas are also experienced corporate and start up professionals with a thorough understanding of cleantech challenges form an industrial, market, business, technology and financing perspective. We are operationally active investors with a strong contact network in the target target industries.

Spain > La Orotava

EUR50,000 to EUR750,000

August 15, 2010

Long experience in automotive related bsinesses. Have been CEO for franchised automotive network for 12 years. I have a university degree on Business Administration and Marketing. I´m interested entering as individual investor, and on advisory base

Finland > Etela-Suomen Laani

EUR5,000 to EUR500,000

August 13, 2010

Entrepreneur, also currently working with investment banking and previous experience from real-estate finance. Know-how also in food business. M.Sc level education in Finance and Marketing Management. Can act in an advisory role, preferably as individual investor, but additional financing can be arranged through contacts.

Sweden > Uppsala

EUR10,000 to EUR250,000

August 4, 2010

I'm a high tech entrepreneur driven by turning inspiring concepts into reality. I see myself as both a business and product guy. My current passion is to use my last 6 years of experience as an entrepreneur to help early tech startups succeed - and learn even more from all these companies and people. Through my expertise in the mobile industry as both an industry analyst, founder and excecutive, I am on a personal level very inspired by the development and launch of great mobile services. I also work at the venture capital company Innovationsbron, which is Swedens largest seed funder of high tech businesses. We use our organisation of 20 investment mamangers and business developers to actively support the businesses we invest in. Having a portfolio of 120 companies, we assist our companies in many ways, from ceo meetups to joint sales trips to asia.

Finland > Etela-Suomen Laani

EUR2,000,000 to EUR50,000,000

August 3, 2010

CEO of a company listed on the OMHEX stock exchange with investable equity of 150 MEUR. We specialize in active minority and majority investments into unlisted service companies as well as industrial companies with aspirations to expand their business model from traditional production into new business models We are an active investor combining financial and strategic resources through hands-on Board work and strategic support. Our Industrial Advisors all have considerable experience in leading international companies. I have a background in Service Company leadership and strategy consulting. My previous employers include Satama Interactive, a listed internet consultancy, where I was CEO for five years, as well as Deloitte, where I lead the Strategy & Operations Consulting practice in Finland. BoD Memberships: GSP Group Oy; Coronaria Hoitoketju Oy; Idean Enterprises; Yellow Film & TV.

Denmark > Hovedstaden

EUR25,000 to EUR5,000,000

July 28, 2010

35 year old finance specialist based in Copenhagen M&A & ECM execution specialist; Broad sector experience; Corporate financial & strategic advisory; Non-executive board member; Venture investor in technology & greentech sectors. 5 years of Danish/Nordic corporate finance, London/Copenhagen; 1 year of Media Corporate Finance, London/Russia; 4 years in Technology Mergers & Acquisitions, London/San Francisco; MSc. in Finance & Accountancy from CBS. Studies at Harvard & Insead. Business Development: - Advisory Board Services; - Turnaround & Restructuring; - Business Plan Development & Strategy; - Exit Planning & Preparation; - Investment Opportunity Analysis / Due Diligence; - Feasibility Study (Venture Investments, Projects, other); - Operational Budgeting, Financial Discipline & Financial Reporting. Venture Investments in Promising Projects/Businesses: - Capital Investments; - Sweat Equity.

Denmark > Hovedstaden

EUR0 to EUR100,000

July 28, 2010

Seed investor with extensive experience with online media, entertainment and retail.

Sweden > Stockholms

EUR1,000 to EUR100,000

July 25, 2010

Investment group of 3 people. Experience from building a company from 20 m SEK into 1 billion SEK. We have both capital, energy, knowledge and a model that works if you want to expand your business. We have founded several companies in the B2B field Involvement: advisory active Our punchline is that we are in our mid 30's and very sales focused. Fun people to work with.

Norway > Oslo

EUR5,000 to EUR10,000

July 23, 2010

33 years old, 10 years strategy consulting and startup experience, CEMS Master. Live in Oslo. Individual investor.

Sweden > Stockholms

EUR10,000 to EUR100,000

July 22, 2010

I am a passionate entrepreneur and investor. For more than 20 years I have built, funded, transformed and advised knowledge and service intensive companies across Europe and Asia. I have a background as management consultant and author of several international bestselling IT and Management books. Beside my investments I have a number of appointments as Non Executive Director and is an active partner and member of the Swedish organization Founders Alliance supporting and developing Swedish entrepreneurship.

Sweden > Stockholms

EUR10,000 to EUR25,000

July 15, 2010

I am living in Stockholm and I am a lawyer by profession having been graduated LLM (IT and Law) from Stockholm University. I would like to invest money where I get an assured return. I would also like to play an active role in the business to help make it a success.

Denmark > Sjaelland

EUR500,000 to EUR10,000,000

July 3, 2010

I invest in Automotive industry and new Inventions!

Denmark > Hovedstaden

EUR190,000 to EUR195,000

June 27, 2010

I have been in the clothing industry since 1999 to 2008, where I have been everything from student to store manager. From 2008 to now I've focused a lot on improving my skills further in sales, and I have chosen my jobs specifically from developing and preparing my skills to start a self- employed. Through my years in the fashion industry, I learned how it works. Both as a buyer and seller and has been for countless in sales, and therefore know how to set up and executed for maximum benefit.

Sweden > Stockholms

EUR10,000 to EUR1,000,000

June 14, 2010

I work with public listings on smaller stock markets in Sweden. I can also help with private placements. If you have an interesting business proposal, do not hesitate to contact me.

Denmark > Midtjylland

EUR0 to EUR1,000

June 12, 2010

Individual investor, reside in Denmark, Aarhus. Experience and education in marketing. Currently under education of Business Administration and Economics. Investment experience with NYSE and European Funds. Looking for a owning a passive share in a start-up.

Sweden > Skane

EUR350,000 to EUR400,000

June 12, 2010

I am 55 years old and married. I am a sociologist and hold a phd in economics I am an individual investor

Malaysia > Kuala Lumpur

EUR30,000 to EUR100,000

June 11, 2010

I am a Chinese living in Kuala Lumpur, Malaysia. I am a stock broker by profession. My daughter will be going to Turku Finland this August 2010 to do her Master’s degree in Law so I take this very opportunity to explore business and investment opportunities available there. Besides stock broking, I have experience in tourism and property development as I have worked for one of Malaysia's conglomerate tycoons. I have also invested in Sydney Australia too. I am a sincere and straightforward and an approachable person. I would like to seek sincere business partner to do business together. I hope to share whatever knowledge and cultures I have with people who are like-minded. I would like to participate in the business if possible, not so much to intercept into policies rather, to offer assistance in whichever way deem necessary.

Sweden > Stockholms

EUR5,000 to EUR50,000

June 10, 2010

MBA & MSEE born 1964 working as an active entrepreneur myself in Stockholm. 3 ys VC experience. Former Telia VP w 15 ys telecoms experience from fixed, mobile and broadband businesses. Limited individual private equity investor w experience from half a dozen boards. Start-up, growth and exit experience. My involvement could differ depending on needs. 2500 person network in IT, telecoms and VC industries.



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